Google Business Profile Upgrade

What the work looks like,
and what it produces

Real numbers and real deliverables from profiles we manage.

Real profiles we manage

What six months of a live profile looks like

Taken from the Google dashboards of profiles we manage. No estimates or projections.

Client A
We took over this profile in June 2026
Google dashboard showing 681 calls made from the Business Profile
681 calls straight from the listing · Mar–Jul 2026
Google dashboard showing 332 website clicks
332 website clicks through to their own site · Mar–Jul 2026
Client B
We took over this profile in May 2026
Google dashboard showing 863 Business Profile interactions
863 interactions. Calls, direction requests and website clicks combined · Feb–Jun 2026

Charts run to the last complete month. The month a screenshot is taken is only part-finished, so plotting it beside full months would show a fall that has not happened.

Google dashboard showing 8,919 profile views and device breakdown
8,919 views · 69% of them on a phone
The work

What we build

One shop's Products section was completely empty. We wrote nine cards, sourced nine photos, and grouped them into two categories. Three of the nine, exactly as delivered. Highlighted text is what makes the card work.

Diagnostics & Performance

Performance Upgrades

Performance tuning and upgrades for BMW, Mercedes-Benz, Audi, Porsche, Volkswagen, and Mini in Van Nuys. ECU remapping, turbocharger upgrades, intake and exhaust systems, coilover kits, big brake kits, performance clutches, and short-throw shifters. Built using OEM-quality parts and proven tuning partners including APR, Dinan, Cobb, and TechArt for balanced gains without sacrificing reliability.

Repair, Service & Maintenance

AC & Climate Control Repair

Heating and air conditioning repair for German vehicles in Van Nuys and the San Fernando Valley. Diagnostics on BMW ISTA, Mercedes XENTRY, Audi/VW ODIS, and Porsche PIWIS. Includes inspection of compressors, condensers, evaporators and expansion valves, refrigerant recovery and recharge, cabin air filter replacement, and control system calibration using OEM parts and factory-level tools.

Repair, Service & Maintenance

Transmission Service & Repair

Transmission diagnostics, maintenance and repair for German vehicles in Van Nuys, including automatic, manual, DSG and PDK gearboxes. Brand-specific diagnostic scanning, fluid and filter replacement to OEM spec, seal and gasket service, mechatronic and valve body inspection, adaptation reset, and road testing. Fluids and parts from ZF and brand-specific lubricants.

Every word is sourced from the shop's own website. We crawl the full site before writing, and we do not put a service, a brand or a claim on a profile that the site does not support.
Before and after

The profile itself

This is what a customer sees on Google. Left is the profile as we found it. Right is the same profile rebuilt.

The Google Business Profile before the rebuild, with an empty Products section
The description is generic. Products empty. Nothing current under Updates. One category. Google's AI summary has nothing specific to say about the shop.
The same profile rebuilt, with products, updates and verified categories
The description now names the location, the history, the warranty network and the exotic work. Products filled with the shop's own services. A scheduled post running. Verified additional categories. Team photo on the cover.

The business description

The most-read text on a profile, and the passage Google's AI leans on most when describing a shop. Both versions below are the real thing, taken straight from the audit.

Before
"At Finesse Auto, we believe auto repair should be honest, transparent, and stress-free. As a family-owned independent repair facility, we specialize in European, Asian, and Domestic vehicles, delivering expert service, advanced diagnostics, and personalized care at a better value than the dealership. Our ASE-certified technicians use advanced diagnostic equipment and digital vehicle inspections with photos and videos, so you can clearly see what your vehicle needs and why. We stand behind our work with a 3-year/36,000-mile nationwide warranty on most repairs. For qualifying major repairs, complimentary loaner vehicles are available. Same-day appointments are often available! Call or book online today!" Already strong. ASE-certified technicians and the 3-year warranty were both here already, which is why neither is marked as new.
After
Finesse Auto has served Seattle drivers from our Georgetown shop since 2014. As a family-owned independent repair facility, we specialize in European, Asian, and Domestic vehicles, including classic and exotic cars, delivering expert service, advanced diagnostics, and personalized care at a better value than the dealership. Our ASE-certified technicians use digital vehicle inspections with photos and videos, so you can see exactly what your car needs and why. Every repair is backed by a 3-year/36,000-mile nationwide TechNet warranty. Complimentary loaner vehicles are available on qualifying major repairs, and same-day appointments are often available. Call or book online today. Four additions, all already true and already published on their own website.

Since 2014

Twelve years in one location is a trust signal the description was not using.

Georgetown, Seattle

Reviewers call them "the shop in Georgetown". The description never said where they are.

TechNet

Names the network behind the warranty, so it reads as backed rather than claimed.

Classic and exotic

They have pages for both and a Ferrari owner calls them his main shop. The strongest thing about them, and it was not mentioned.

Another shop, another description

Same job on a Portland shop. Every claim below was taken from a specific page on their own website, listed beside it.

What we wrote
Konkin Service Center has been Portland's family-owned and operated independent auto repair shop on SE Division since 2016. Our ASE-certified technicians service all makes and models with the exception of Maserati and Ferrari. Konkin is a NAPA AutoCare Center and Certified Auto Repair facility, partnering with Worldpac and Technet for OEM-quality parts. Services include alignment, brakes, engine work, tune-ups, transmission, suspension, cooling system, and general maintenance. Every repair is backed by a 12-month / 12,000-mile nationwide warranty on parts and labor. Serving Portland, Gresham, Beaverton, Hillsboro, Vancouver WA, Longview WA, and surrounding communities. 720 characters, the full allowance Google gives you.
Since 2016
/about-us
Family-owned
Homepage heading, verbatim
ASE-certified
/about-us and every service page
All makes except Maserati and Ferrari
/vehicles-we-work-on, verbatim
NAPA AutoCare
/services and sub-pages
Worldpac and Technet
Service sub-pages
Four things were cut from our own first draft because the website did not back them up, including three diesel engine families and a shuttle service.
Everything added is drawn from what the shop already publishes on its own website. Nothing here claims anything they have not already said about themselves.
After the rebuild

Postboard, our own application

A rebuilt profile goes stale without activity. Every client gets five posts a month on their Google profile, designed in their own brand colours. We built our own application to run it, so the shop can see everything coming and reach us in one place instead of chasing an inbox.

The Postboard: scheduled Google posts with a calendar and request-an-edit button
A live client board. Calendar on the right, next post counting down, full caption under each graphic, and a chat button that reaches us directly.

Nothing waits on the shop owner

Posts publish on schedule whether or not anyone looks. If they want a change, they hit Request an edit. That post comes off the schedule while we revise. Everything behind it moves up a week, and the revision returns later.

They can see what is coming, ignore it entirely, or message us straight from the board. It never becomes another job in their inbox.

Real posts, from a real client

All five posts for one month, built in their brand colours with their logo and website address.

Google post: check engine light on
Google post: vehicle spotlight
Google post: know the leak by its color
Google post: customer review
Google post: service spotlight
Google post: Know the leak by its color
Google post: proof and reputation

Every post uses a different photo. We never publish the same image twice on a profile.

Message the designer directly

The chat button on the board reaches the person who designs and schedules the posts, not a support queue or an account manager who has to pass it on.

Request an edit in one click

Any scheduled post can be sent back for a change from the board itself. No email thread, no waiting on a reply to know it was received.

We take over the reviews

Replying to reviews is part of the service, not an extra. We write and post the replies, in the shop's voice, within Google's rules. That includes the negative ones, which is where most shops either go silent or say something they regret.

Google states that replying to reviews shows customers you value their feedback. It is also the part of a profile a wavering customer reads most closely, because they want to know what happens when something goes wrong.

Accountability

How you will know it worked

We screenshot your full profile performance on day one, before we touch anything. Without that baseline there is no honest way to tell you later whether the work did anything.

Calls
Placed straight from your listing. An action, not a view.
Direction requests
Someone navigating to your shop.
Website clicks
Traffic your listing sends to your own site.
Discovery share
How many searches came from people who did not already know your name. This is the number a category, description and products rebuild is meant to move.
Review growth
Public, so you can verify it without taking our word for it.

Re-captured at 30, 60 and 90 days, on the same window, side by side with day zero.